Tuesday, June 15, 2010

10 Laws every Marketer needs to know about Facebook advertising

By: Jessica Tobin

1. Facebook is least effective at direct sales. Facebook is good for building relationships though. Most people aren’t on facebook ready to buy but if you advertise there they are most likely to purchase in the future.
2. Create a greater volume of ads that target less people. If you send out a generic ad, you are just wasting money. There are 11 targeting factors that facebook allows you to use. This allows you to narrow your audience from where they are located, their age, education and even where they work.
3. Friend users before you sell to them. Like stated in the first law, it is important to build a relationship instead of just trying to make a direct sale. They are more likely to become a long time customer if you become friends first.
4. Understand your market. You should know who you are trying to target so that you can use the 11 marketing tools facebook provides to your best advantage.
5. Set Advertising budgets with a goal in mind. It isn’t cheap to advertise on facebook if you don’t know who you are targeting to make a profit. It is important to know what you want to spend money on and to who you want to advertise.
6. Monitor your ad performance and adjust accordingly. Every advertising you use on facebook is able to be monitored. Make sure you are paying attention to these advertisements and making sure you are reaching your goals.
7. Test landing pages versus facebook pages. It is important to diversify your advertising other than facebook advertising and building relationships here. That should go without saying, but it is good to say hear it.
8. Split test ads by demographic. To make specific words or colors in your ads and testing them in certain demographics can be very helpful in helping determine what your target audience responds to.
9. Develop creative ad copy. It is important to be honest but create an ad that makes your audience take action. A good way to improve your advertisements is by looking at the advertisements you see most often around you and which ones you see the most.
10. Don’t over target. It is important to use the target keys available through facebook but don’t try to target too many people. Focus in on a specific group and advertise to that specific group.

All of these are helpful tips to improving advertising on facebook, if that is a tool you want to utilize.

Thursday, June 3, 2010

Apple CEO Steve Jobs defends Foxconn after 13 factory suicides

By: Jessica Tobin

Recent suicides at the Foxconn factory in China makes Steve Jobs, Apple CEO, speak out to the public. There were a total of 13 suicides at the factory just this year. Jobs says that Foxconn is in no way a sweat shop and wants to do something about this, as he spoke to a crowd at the All Things Digital Conference this week. Jobs says it may be a factory but it is nice with restaurants, a pool, a hospital and movie theatres.  Foxconn plans on giving all employees at the factory a 30% raise in hopes the standard of living will improve for them and allow them all a little extra time off to keep up good health.

For more information visit http://www.bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=8DDA9EA3260B4C43A5D8841269C50306&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=53D88D74A99849C185183B336A3F3B02&tier=4&id=A8C9F525C07545879D48EF5741A5584F&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68

Wednesday, June 2, 2010

The President's PR response to the BP oil spill

By: Jessica Tobin

With everything going on in the news involving BP and the oil spill, the Obama administration decided it was time to take action before any of this ruined the president’s legacy. To show that they were in control, the PR department of the president’s administration was in full force. President Obama held his first news conference in over 300 days last week to start off this PR campaign making sure everyone knows that they are taking control of the situation. Obama’s PR team came together with different actions. Thad Allen, the commandant of the Coast Guard will give daily briefings; President Obama met with his BP spill commission co-chairs; Attorney General, Eric Holder, was sent to New Orleans to talk with federal and state prosecutors; and there is even word that the President will soon be down in the Gulf, most likely on a boat. Having the President at the scene will show that he is in connection with what is going on and his government is in control.

To read more visit:  http://www.bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=8DDA9EA3260B4C43A5D8841269C50306&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=53D88D74A99849C185183B336A3F3B02&tier=4&id=91747CCF9F004A999E390B92E44117F7&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68

Tuesday, June 1, 2010

Social Media in the Workplace

Facebook, twitter and youtube have become used everyday in the workplace. Smart companies are looking for ways to use Social Media to improve their business. There is the argument of the pros and cons of using social media in the workplace. It can increase company awareness and employee morale. A lot of managers would say this outweighs the amount of time that might be wasted on social media. Ford’s chief social networking guru, Scott Monty gives good advice to managers when he says letting employees use social networks allows them to “be powerful advocates”. This is very true, but Monty also points out that it is important not to share secrets with employees that are using social media for it could end up harming your organization.

For more information visit http://www.freep.com/article/20100517/NEWS01/5170319/1001/rss01

Montemurri, Patricia. (2010, May 17). Facebook, Twitter, Youtube come to work. Employers look for ways to use social media sites. Retrieved from http://www.freep.com/article/20100517/NEWS01/5170319/1001/rss01