and should be carried out with meticulous planning and thorough
management," writes Steve Davies at PRBlogger.com. "Specific
step-by-step measures should be taken when planning any PR campaign to
ensure it meets the objectives set or, in other words, achieves what
needs to be achieved."
He lists the 12 stages of planning a successful PR campaign.
2. Situation analysis
4. Identifying publics
5. Identifying stakeholders
6. Key messages
11. Crisis issues and management place
See his complete article at