Wednesday, March 25, 2009

12 steps to a successful PR campaign

"Campaigns are a significant part of the public relations profession
and should be carried out with meticulous planning and thorough
management," writes Steve Davies at "Specific
step-by-step measures should be taken when planning any PR campaign to
ensure it meets the objectives set or, in other words, achieves what
needs to be achieved."

He lists the 12 stages of planning a successful PR campaign.

1. Research
2. Situation analysis
3. Objectives
4. Identifying publics
5. Identifying stakeholders
6. Key messages
7. Strategies
8. Tactics
9. Timescale
10. Budget
11. Crisis issues and management place
12. Evaluation

See his complete article at

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