Friday, February 26, 2010
Sea-World is dealing with a crisis because of the death of trainer earlier this week. Sea-World is using effective crisis communication to reach out to their stakeholders and keep them adequately informed about the incident where the trainer was killed by a 12,300 pound Orca whale.
Monday, February 22, 2010
The Social Media that I chose was Skype which was founded in 2003. According to the Skype official website, Skype is software that enables the world's conversations. Millions of individuals and businesses use Skype to make free video and voice calls send instant messages and share files with other Skype users. Skype is a leading global internet communications company. And of course, Skype-to-Skype voice and video calls are completely free.
There has definitely been a fast spreading buzz about this new technological innovation. Since its origination in 2003, millions of people across the nation have started to use this unique service. Many people find that this service is not only convenient but a genius way to connect with family and friends around the world. Since this technology has given people the opportunity to connect with loved ones it has eased minds and pocket books which are crucial aspects in the economic times that we live in.
Many people have been wondering what makes Skype so different and unique from similar sites such as yahoo messenger. According to the associated content, Skype Chat allows you to chat with more than one person in the same chat window. For instance, if you and your colleagues were separated and wanted to communicate together, everyone could sign into Skype and participate in the group chat. Yahoo Messenger's chat engine is more bulky and slower and has yet to reach the point of chatting with multiple users.
Studies have shown that Skype is on the rise of trumping face book, a social network that has the attention of millions as well. Within the research conducted, there were over 220 million registered accounts and 9 million concurrent users as of January 2007. Facebook on the other hand claims 39 million active users as of August 2007. Skype is definitely not settling and continues to find new innovations that will benefit their users. The most recent innovation launching is Skype Space which is a certified Skype program which allows Skype users to download and file share easier.
As you see, Skype is an innovation that society should pay more attention to because they keep on surprising us. This technology has helped millions and I have no doubt that they only have more to come.
Wednesday, February 17, 2010
Hi5 is a social networking site through the internet. This website is targeted toward a general audience and has many of the same aspects as other social networking sites. The website is very easy to navigate through and it is a very popular social networking site throughout the world. While it is often found in the top 10 most visited websites in the world, it often fails to make the top 50 in the U.S. (http://webtrends.about.com/od/profiles/fr/what-is-hi5.htm).
When you first get to the website it will automatically ask you if you are a member or not and either prompt you to login or sign up for an account. Once you sign up it takes you to a page where you are able to upload a profile picture for your page. Going through the site you will see that “Hi5” games are at the bottom of the page and are promoted throughout navigation. Once you start adding friends and have more interaction within the website you “earn” coins that enable you to add more stuff your profile and “buy” games with the coins you have earned.
Although created and headquartered in the United States, it is more popular in other countries, particularly in Latin America, being ranked 37th in the world only among people who have the Alexa toolbar installed on their browser but only 84th in the US (http://www.bing.com/reference/semhtml/Hi5_%28website%29?src=abop&fwd=1&q=hi5&qpvt=hi5). I think that Hi5 isn’t popular in the US because Facebook is promoted throughout all of the media channels, whether it be television, newspapers or the internet, so therefore it is always in the minds of US citizens.
I personally do not think that I will ever use this site because I am already friends with everybody I know on Facebook so this website isn’t very useful for me. I have also never heard of this social networking site before researching it which verifies how unpopular this website is in the minds of United States citizens, unless they have connections with other countries where it is more popular with their culture.
Hi5 (website) – Bing Reference. Retrieved from, http://www.bing.com/reference/semhtml/Hi5_%28website%29?src=abop&fwd=1&q=hi5&qpvt=hi5.
Nations, Daniel. What is Hi5? A Hi5 Profile and User Reviews. http://webtrends.about.com/od/profiles/fr/what-is-hi5.htm
Here are some tools you can use to find keywords.
SEO Book includes lots of free services that can help you understand the use of keywords. However, membership costs $300 a month - which you might consider you are using the internet to sell your products or services. SEO Book claims to have over 100 training modules, covering topics like: keyword research, link building, site architecture, website monetization, pay per click ads, tracking results, and more - that are accessible for free.
I linked WordTracker from SEO Book. Wordtracker claims its research tool provides keywords to rise above competitors in search engine rankings. They also show how to use keyword research to discover untapped market niches, get inspiration for new products, and create compelling content that distinguishes your site from the pack. Wordtracker costs $39 a month.
Google AdWords: Keyword Tool
I put strategic planning into the Google AdWords keyword tool and it generated in seconds close to a hundred alternatives with supporting statistics. While tool is free, AdWords is paid advertising on Google. When people search on Google using one of your keywords, your ad may appear next to the search results. This promotes your advertisement to an audience that might be already interested in your product or service.
With Google Trends, you can compare interest in topics. You can enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most.
BlogPulse Trends claims to be the one-click answer to the simple question: "What’s the buzz?" BlogPulse Trends identifies the topics and subjects that people are talking about in their blogs. A trend graph displays the buzz generated by any given topic or the comparison of buzz across a set of topics. You can also use the trend search to create your own graphs that plot "buzz" about specific search terms (issues, people, companies, brands, sports, etc.) that interest you in the blogosphere.
Monday, February 15, 2010
StumbleUpon is a great site for websurfers. Users acknowledge their personal preferences from a list of 500 topics. These topics include sports, philosophy, food, games, politics, and many more. By simply clicking "stumble," web sites with these personal interests are displayed. Users may also rate the site which also helps individuals find interesting sites.
Many times, search engines provide irrelevant information or information overload. Rather than searching for quality web sites, StumbleUpon members are taken directly to their preferred sites. StumbleUpon is an easy, community based web site. There is a StumbleUpon toolbar that is integrated in the users browser to allow for one click access to these quality sites. Also, there is a two level rating system that allow users to pass or offer their opinion on the webpage they just observed. These ratings connect people who share the same interests. The stumblers share their favorite web sites and interact with other users.
StumbleUpon is an excellent Social Media tool that can be used in organizations. I believe many organizations have not tried Stumble but its attributes could be very useful. An organization working to promote and inform the public on a developing program would be able to reach a wide range of audiences. Users will learn about the organization as well as the intent of the program.
About StumbleUpon. (2009). http://www.stumbleupon.com/aboutus/
BY: BRENT RICE
Over the course of the past decade there has been a rise in online blogging. Many blog writers have become overnight celebrities through their online blog. Several websites have adopted the technique of blogging to keep their consumers up to date on the latest within their company. However, people are always looking for a way to make something simpler and easier to use. In the past, the be considered a blogger you had to have some whit and the time to actually sit down and write a blog.
Tumblr is being deemed by magazines such as: PC WORLD; BUSINESS WEEK, THE NEW YORK OBSERVER, FORBES, ETC AS THE FTURE OF BLOGGING.
Tumblr is an aspect of Microblogging. Microblogging is the technique of sending regular blog updates via text message or email. This allows the user to post blogs wherever they are. The iphone has adopted this technique and even has created an application for Tumblr.
According to PC WORLD magazine, Tumblr is among the top 5 tech tools that President Obama has adopted not only during his campaign, but also to regularly update his followers.
One thing that sets tumblr apart from the rest of the blogging websites, is that 1) anyone can do it, it is user friendly and doesnt require a lot of knowledge to operate. 2) It connects to other social media websites such as: YouTube, Twitter and Facebook. These sites also work together to promote each other. A video that is posted on YouTube can reach viral status in no time through the reblog option in Tumblr. Reblog allows subscribers to repost a blog of their interest, published by another person for a wider audience to view. This would be ideal for product advertising and companies to generate a larger audience that they might be completely missing.
Tumblr could also be used for similar uses as traditional blogging websites such as: wordpress, blogspot, livejournal, etc. However that is not the main use of Tumblr. Tumblr is deemed the new face of blogging, it saves time, easy to use and gets straight to the point without having to read lines upon lines of blogs.
Tuesday, February 9, 2010
By DeWayne McIntyre
Twitter this, Twitter that. Brian tweeted today a story on camels. Kyle’s twitter page is wack. I was once able to be updated on the Chiefs game in the Super bowl via Twitter. Did you see Sony’s new iPad on that tweet?
These are all statements that you might have heard of if you have recently used the social media site called, Twitter. Twitter is the new up and coming social media site, that many businesses, friends and family use to connect with one another.
According to Twitter’s website, “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages. People write short updates, often called "tweets" of 140 characters or fewer. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search.”
There are some ways you can use Twitter as a social media platform to build your personal brand. And building your personal brand is the primary benefit of developing a casual persona, as it establishes you as a “social personality” that is connected and approachable. As Twitter adoption increases, new users will be drawn towards well established Twitter personas.
The first thing you want to do, is let people know that you are tweeting. Don’t make people assume that you or your company has twitter. Instead, go out there and tell people that you do have twitter.
One thing that really helps you become a better “tweeter” is to understand that when you make a tweet, think of it as a conversation starter and not a statement. Because that is what you are trying to do, you are trying to start up a conversation with people. This is where people often get it wrong. You aren’t there to talk at someone, but to talk with some one. Big difference.
So as you can see, Twitter can be a powerful tool to use. Let people know that you have twitter, and get those conversation tweets out there today. It can really help get your business some spotlight.
17 ways you can use twitter. (2008, January 15). Retrieved from index2.php?reqstyleid=1#
How to use Twitter. (n.d.). Retrieved from index2.php?reqstyleid=1#
Twitter support: faq. (n.d.). Retrieved from index2.php?reqstyleid=1#
Entertainment Weekly asked "Late Show" producer Rob Burnett if he thought that in producing the commercial they had the potential to upstage the Super Bowl.
Burnett replied: "I've been asked the question more than once about all these advertisers who spent millions of dollars on their ads. My response is: They had a year, millions of dollars, and 30 seconds! We had one week, no money, and 15 seconds."
The bottom line is not even the best commercial could upstage the New Orleans Saints victory over the Indianapolis Colts.
See the commercial: http://www.youtube.com/watch?v=UcEx767TIas
Monday, February 8, 2010
My students are reading Putting the Public Back in Public Relations by Brian Solis and Deidre Breakenridge as part of a course on social media. Two times a week they write summaries of chapters from the book. Although there seems to be a lot of duplication of ideas throughout the book, students are finding the book helpful in creating a better understanding of social media. As they read they also are becoming experts on one form of social media they have chosen. They are also working in groups to begin conversations about issues or problems important to them.
For today's class students will have written summaries of Chapter 7 about "Blogger Relations." Solis and Breakenridge point to two mistakes traditional PR people make when dealing with bloggers. One, they under estimate the power of blogs to persuade. Two, they think PR should focus on the A-list bloggers like they focus on the traditional media elite.
"The difference between bloggers and journalists is only the medium they use to reach people," they say. Now that can't be true. Journalists write for huge audiences, sometimes huge, huge audiences. That's what the mass in mass media is all about. Sometimes bloggers like me write for only one or two people.
Blogging, Solis and Breakenridge say, is "an important evolution not only in citizen journalism, but in publishing in general." They add, "Similar to anything that has the capability to connect with and build an audience, blogging is … an online printing press with the inherent capability for others to discover and stay connected to relevant content and the communities that help them thrive." Bloggers can't be ignored, because while their audiences may be small, they are important influencers with those audiences.
NOT EVERY BLOG IS CREATED EQUAL
So why not focus only on the A-list bloggers, some PR people ask. Solis and Breakenridge write: "Although there is an A-list fir every market, and the A-list helps with the credibility of a brand, it does very little for generating new customers or enhancing brand loyalty." While A-list bloggers may reach large audiences, they may not be the true influencers of the customers you want to reach. "The true influencers are the peers of your customers." The magic middle may be the bloggers PR people want to join in a conversation with. The magic middle, as defined by David Sifry of Technorati, are those blogs with 20 to 1,000 active inbound links.
So how do you rank bloggers? You can use tools like those found at www.compete.com or www.alexa.com to analyze the amount of online traffic. You can use referring links via http://technorati.com/ and find ensuing conversations (memes) by using http://www.blogpulse.com/. You can see the number of subscribers to a blogger's feed through reader.google.com or feedburner.com (now owned by google). You can get a feel for how well certain bloggers grasp the industry they represent using tools like http://www.radian6.com/ and
Solis and Breakenridge end by suggesting PR people do their homework and develop real one-on-one conversations. They say PR people can show their credentials by:
- Knowing who you're talking to and why what you represent matters to them and their readers.
- By packaging your story to their preferences.
- By being an expert in your in the field where you work, knowing about the playing field and the players.
- Positioning yourself as a resource rather than a spammer.
What is radian6? http://www.radian6.com/what-we-do/
Saturday, February 6, 2010
Twitter excels in short message bursts, event updates, blog post pushes, and breaking news. It allows a campaign to instantly send a succinct message to 1000’s of followers and also lets the campaign interact with other people in a one-on-one manner.
YouTube is purely a video medium. However, its reach cannot be underestimated. The service’s search engine is second in use only to Google! This staggering number of searches makes it essential to own your candidate’s name for search on this platform.
Flickr should be used to publish campaign photos. With more than 4 billion images and over 30 million monthly visitors, it’s an important place to be and exposes your campaign to an important network.
See the complete article by Clay Schossow.
This name is known and used worldwide, in twenty-two different countries, and available in fourteen different languages. Founded in February 2005, by Steve Chen, and Steve Hurly, their headquarters are
located in San Bruno, California. They were originally funded by Sequoia Capital.
It was while working for PayPal, that they realized there was no way of uploading videos and sharing them with friends. So they decided to make up this website where regular everyday people could go and watch,
share, and upload videos. What was a simple idea turned out to be very profitable.
YouTube was bought by Google in November 2006 for $1.65 Billion. Youtube has become the leader of online videos.
What is on YouTube?
YouTube has a variety of different things to watch, from clips of television shows to what Lady Gaga was wearing last night at the Grammy's. YouTube has video content, movies, television, and even
music videos. It also has many amateur videos and blogging as well. Lots of larger businesses upload videos such as, CBS, BBC, UMG (Universal Music Group), but mostly Youtube consists of tons of individual clips.
You must be a member to upload videos, but non members can access videos. These are shared through many different media sources, cell phones, blogs, and e-mail. YouTube is viewed around one billion times a day.
YouTube has been a great asset to our growing economy. This social media helps us stay updated on what is going on right now. You can watch clips of virtually everything all with one click of your mouse. Many people use this tool also for business purposes or for school projects. Some teachers put examples of step by step things up as a video showing students exactly what it is they need to do. YouTube is a wonderful social media tool to have.
Wikipedia. (February 1, 2010). YouTube. http://en.wikipedia.org/wiki/YouTube
YouTube Broadcast Yourself. (2010). YouTube Company History.
Finally, a Weight-Loss Solution You Can Live With!
might consider using some or all of these for your fund raising. I
checked for an organization I donate to and it wasn't listed on any of
The ChipIn widget allows you to keep people up-to-date on ChipIn
events you organize to collect money. The widget works with any Web
page and many popular social media Web sites. All you need is a
PayPal account to get started. PayPal charges a transaction fee.
SixDegrees.org, which is affiliated with Network for Good, lets
individuals and organizations create donation widgets, that can be
inserted into a Web site or integrated into social networking sites.
SixDegrees.org does not support individual fundraising pages, and the
badges are only somewhat customizable. Fees are 4.75 percent per
transaction with no setup fee.
Change.org provides a social networking site geared toward nonprofit
causes, which includes both online giving and distributed fundraising
tools. Change.org offers a premium package for an additional monthly
fee that allows for more customization. Donations are processed by
Network for Good, a common processor, with a fee of 4.75 percent for
This site encourages donors to replace traditional gifts with
donations to a cause. With the free package, organizations have a very
basic home page where donors can make a simple donation of any amount
and supporters can create fundraising page to raise money for the
organization. Changingthepresent.org also offers a premium package for
a yearly charge. Fees are 3 percent, plus $.30, per donation.
Facebook Causes (http://www.facebook.com/apps/application.php?id=2318966938)
Facebook Causes is specifically geared to let supporters who use
Facebook to raise funds from their own Facebook contacts.
Members establish a cause, select a beneficiary organization, and
solicit donations through their Facebook friends network. They can
also post Cause profiles on their Facebook page, though they're
limited to one at a time. Costs are 4.75 percent per donation,
processed through Network for Good. Donors must be registered
on Facebook in order to donate.
FirstGiving provides easy to use tools that let supporters set up
their own fundraising pages, and allows campaign administrators to
track campaign progress across individual fundraisers. Because
FirstGiving does not have a built in audience, you'll need to rely
solely on your own supporters to spread the word. Transactions cost
7.5 percent (5 percent for the FirstGiving service fee and 2.5 percent
for credit card processing.)
See article by Stella Hernandez for more information:
Finally, a Weight-Loss Solution You Can Live With! http://rediscoveryourlife.com/go
Friday, February 5, 2010
existing customers with social media but not prospecting new ones.
It is too hard to use social media to take leads through to the final
Perhaps retailers are expecting too much from social media. Social
media can be used to get prospects to the retailers' webpages, but
sales have to be made there. Social media, on the other hand, can
be used to build current customer satisfaction.
Retailers should also consider using sites like
http://www.kaboodle.com/, which gives consumers a place to shop
For more information, read the Social Media Today article at:
Tuesday, February 2, 2010
Monday, February 1, 2010
In the language of new PR we don't "rely on pitching messages to target audiences or users." PR is about people. As consumers we don't make decisions based on messages. We consider information that relates to us as people and customers.
-- John Fisher
ooVoo takes on Skype http://www.reuters.com/article/idUSTRE56G7PQ20090717
- Shonefeld, E. (2009, February 23). Bebo zeroes in on lifestreaming for the masses: gets massive bump form AIM profiles [Web log post]. Retrieved from http://www.techcrunch.com/2009/02/23/bebo-zeroes-in-on-lifestreaming-for-the-masses-gets-massive-bump-from-aim-profiles/
- Bebo information center. (2009). Bebo Info. Retrieved February 1, 2010, from http://beboinfo.net/
Marguerite Reardon. (2009, March 23). Skype gunning for business call-cost assault. Silicom.com.
In chapter 5 of "Putting the Public Back in PR", Solis and Breakenridge write that PR is about relationships. And "only active engagement and listening can lead to meaningful relationships." The new PR is not about broadcasting and selling pitches. The new PR is about "one-to-one" relationships rather than "one-to-many."
Reporters and analysts are on one end of the media spectrum while A-list bloggers are at the other. It's the magic middle where we can find our customers and so its in the middle that we want to develop relationships.
The first thing to do in developing relationships is to find out the people's preferred forms of communication. We can do that by listening to their conversations. Solis gives the example of Robert Scoble, and A-list tech blogger. Scoble wrote, "It's amazing that in the age of Twitter that people still send email. I hate email. I hate direct Tweets. I hate Facebook messages."
By going to Technorati, Blogged.com, Google BlogSearch and the blogrolls of bloggers we can see what bloggers are writing. A google search will allow you to see the latest twitters to and about someone. For example, search "twitter scobleizer" and you can see his latest tweets. What you read is a conversation that is taking place. "You need to watch and listen to the people with whom you want to interact.," write Solis and Breakenridge. The most effective campaigns start with listening, reading, watching and observing.
They recommend that we become sociologists and market experts. "This is a shift from pitching to participating, from selling a story to telling a story." The best way to do this is to become a participant observer. Here the observer doesn't hide his identity and is truthful about his goals and objectives.
I like the following analogy. Watching a conversation from the outside is like "engaging in cultural voyeurism." This is like "setting up camp next to a village ... and expecting the village to integrate you into its society."
What traditional marketing and PR consider harmless activities is discouraged in social media. For example, one of the most annoying things a marketer can do is put sales information on my blog as a comment. Or spam me on twitter with products they are selling.
As Solis and Breakenridge write, "In PR, relationships are the currency required to prosper. For these relations to increase in value over time, they must be cultivated from both sides."
by Katie Adkins