By DeWayne McIntyre
Twitter this, Twitter that. Brian tweeted today a story on camels. Kyle’s twitter page is wack. I was once able to be updated on the Chiefs game in the Super bowl via Twitter. Did you see Sony’s new iPad on that tweet?
These are all statements that you might have heard of if you have recently used the social media site called, Twitter. Twitter is the new up and coming social media site, that many businesses, friends and family use to connect with one another.
According to Twitter’s website, “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages. People write short updates, often called "tweets" of 140 characters or fewer. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search.”
There are some ways you can use Twitter as a social media platform to build your personal brand. And building your personal brand is the primary benefit of developing a casual persona, as it establishes you as a “social personality” that is connected and approachable. As Twitter adoption increases, new users will be drawn towards well established Twitter personas.
The first thing you want to do, is let people know that you are tweeting. Don’t make people assume that you or your company has twitter. Instead, go out there and tell people that you do have twitter.
One thing that really helps you become a better “tweeter” is to understand that when you make a tweet, think of it as a conversation starter and not a statement. Because that is what you are trying to do, you are trying to start up a conversation with people. This is where people often get it wrong. You aren’t there to talk at someone, but to talk with some one. Big difference.
So as you can see, Twitter can be a powerful tool to use. Let people know that you have twitter, and get those conversation tweets out there today. It can really help get your business some spotlight.
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Twitter support: faq. (n.d.). Retrieved from index2.php?reqstyleid=1#