Saturday, February 6, 2010

Six tools non-profits can use for fund raising

Here are six tools non-profits can use for online fund raising. You
might consider using some or all of these for your fund raising.  I
checked for an organization I donate to and it wasn't listed on any of
the sites.

ChipIn (
The ChipIn widget allows you to keep people up-to-date on ChipIn
events you organize to collect money. The widget works with any Web
page and many popular social media Web sites.  All you need is a
PayPal account to get started. PayPal charges a transaction fee. (, which is affiliated with Network for Good, lets
individuals and organizations create donation widgets, that can be
inserted into a Web site or integrated into social networking sites. does not support individual fundraising pages, and the
badges are only somewhat customizable. Fees are 4.75 percent per
transaction with no setup fee. ( provides a social networking site geared toward nonprofit
causes, which includes both online giving and distributed fundraising
tools. offers a premium package for an additional monthly
fee that allows for more customization. Donations are processed by
Network for Good, a common processor, with a fee of 4.75 percent for
each donation. (
This site encourages donors to replace traditional gifts with
donations to a cause. With the free package, organizations have a very
basic home page where donors can make a simple donation of any amount
and supporters can create fundraising page to raise money for the
organization. also offers a premium package for
a yearly charge. Fees are 3 percent, plus $.30, per donation.

Facebook Causes (
Facebook Causes is specifically geared to let supporters who use
Facebook to raise funds from their own Facebook contacts.
Members establish a cause, select a beneficiary organization, and
solicit donations through their Facebook friends network. They can
also post Cause profiles on their Facebook page, though they're
limited to one at a time. Costs are 4.75 percent per donation,
processed through Network for Good. Donors must be registered
on Facebook in order to donate.

Firstgiving (
FirstGiving provides easy to use tools that let supporters set up
their own fundraising pages, and allows campaign administrators to
track campaign progress across individual fundraisers. Because
FirstGiving does not have a built in audience, you'll need to rely
solely on your own supporters to spread the word. Transactions cost
7.5 percent (5 percent for the FirstGiving service fee and 2.5 percent
for credit card processing.)

See article by Stella Hernandez for more information:

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