The answer: David Letterman, Jay Leno, and Oprah Winfrey all on one couch.
Entertainment Weekly asked "Late Show" producer Rob Burnett if he thought that in producing the commercial they had the potential to upstage the Super Bowl.
Burnett replied: "I've been asked the question more than once about all these advertisers who spent millions of dollars on their ads. My response is: They had a year, millions of dollars, and 30 seconds! We had one week, no money, and 15 seconds."
The bottom line is not even the best commercial could upstage the New Orleans Saints victory over the Indianapolis Colts.
See the commercial: http://www.youtube.com/watch?v=UcEx767TIas