Facebook is comprehensive and allows you to post pictures, add videos, send detailed mass messages, publicly interact on Walls, and more.
Twitter excels in short message bursts, event updates, blog post pushes, and breaking news. It allows a campaign to instantly send a succinct message to 1000’s of followers and also lets the campaign interact with other people in a one-on-one manner.
YouTube is purely a video medium. However, its reach cannot be underestimated. The service’s search engine is second in use only to Google! This staggering number of searches makes it essential to own your candidate’s name for search on this platform.
Flickr should be used to publish campaign photos. With more than 4 billion images and over 30 million monthly visitors, it’s an important place to be and exposes your campaign to an important network.
See the complete article by Clay Schossow.