Saturday, May 3, 2008

Metrics provide measurement of effectiveness of YouTube videos

YouTube is providing a free metrics program for marketers that place ads on the site. Metrics are the tools used to measure the exposure of media to the public.

YouTube Insight's initial metrics provide details on how often videos are viewed, where in the world they achieve the greatest popularity and how they compare to their competitors' shorts.

"The more information you have, the better it is," says David Berkowitz, director of emerging media and client strategy at 360i, New York. "It would be even better if you could compare multiple videos side by side, and also view more benchmarks on industry averages--'your video gets 50% of its viewers from YouTube search compared to 30% for all YouTube videos'--and better yet, get benchmarks by the category of the video."

See more details in Marketing Daily.

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