Views about the mass media industry and public relations
Friday, January 23, 2009
Ketchum develops crisis Survival Kit
Ketchum network, with presence in 50 countries has drafted a series of best practices lines in crisis communication, gathered in a Survival Kit. It's this document and the companies expertise in the area of crisis management that has allowed it to expand into countries such as Greece and Romania. See the complete story in the Wall Street Journal.