Tuesday, February 17, 2009

Alex Rodriguez apologizes

Alex Rodriguez apologized for taking banned substances. Today in PR
Cases we watched his apology on ESPN. He read the apology from a
script. Although I thought the apology sounded sincere, the students
felt he should have apologized without reading it. "He knows his
story. Why does he have to read it," they asked.

This video shows shows an analysis of an earlier apology by Rick
Cerrone, former PR director MLB's Commissioners office. "Let's hope
he's telling the truth now," said Cerrone. "That's the most important
thing he can do." Rodriguez also needs to do something to make up for
his mistake, says Cerrone.


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