Thursday, September 30, 2010

A good reason to proof read

Take the 'l' out of public, and you've got a PR disaster
Apparently an extra set of eyeballs when proofreading copy just isn't
enough. A PR firm in South Bend, Ind., says four people proofed the
copy for a digital billboard promoting public schools. And no one
noticed the word public was missing the critical "l." According to, the embarrassing billboard was pulled — after five days. —
Susan Young

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