Saturday, October 4, 2008


Positive or negative media coverage can make or break a political
campaign, especially in a presidential race. Both McCain and Obama
have received favorable coverage, but will it continue?

"It almost never happens that there are two media favorites in one
political race — and yet this year, there are," said David Folkenlik
on National Public Radio.

Both Senators John McCain and Barack Obama can attribute their
popularity and their choice as candidates of the Republican and
Democratic Parties to the media. This doesn't mean they never receive
negative coverage; however, according to Folkenlik, during their
Senate careers and throughout the presidential campaign, both have
received "pretty positive press."

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