Sen. Joseph Biden and Alaska Gov. Sarah Palin, making the broadcast's
audience 32% bigger than the presidential debate drew the week before.
In Nielsen Media Research's final measurement of more than 200 U.S. TV
markets, the Biden-Palin debate generated a total household rating of
41.7, easily surpassing the 31.6 rating for the Sept. 26 debate
between Sen. Barack Obama and Sen. John McCain, a report by David B.
Wilkerson of MarketWatch indicated.
About 52.4 million people watched the Obama-McCain debate. One ratings
point equals 1% of the total TV audience.
In 2004, 43.6 million watched Vice President Dick Cheney square off
against his challenger, Sen. John Edwards. The 1984 debate between
then-Vice President George H.W. Bush and Rep. Geraldine Ferraro drew
56.7 million viewers.