How Stores Use Kaboodle to their Advantage

By: Tiffiny Towne


The organizations that would use Kaboodle are on-site and online shopping stores like Walmart to overstock.com.  So shoppers can make a wish list for certain holidays like Christmas, Valentine’s Day or their birthday for their family and friends to view. The business can see what the consumer likes by how many people are adding their products to their favorites. The stores can also market their products to these online shoppers than better before. Now products have reviews from real people and are not being censored on the website. If a company takes forever to ship a product then other consumers will know what to expect or go to another store.

For example, I ordered the Putting Public Back in Public Relations textbook from SuperBookDeals.com because that was the cheapest price and according to Amazon.com, it had four out of five stars. Which is not too bad compared to my other options. I am a poor college student so I hate paying for shipping so I decided to pick the cheapest shipping option. The option was two to fourteen days, I figured since the order was being shipped from Indiana that it would not take too long. Apparently I was off on my estimation because it has been exactly fourteen days and I still have no textbook.  The shipping did not provide tracking like if I would have ordered it from Amazon.com and paid a few extra dollars. So now, I have to call the store to find out what is going on with this book. Like, have they even shipped it yet? If I would have read somewhere about their shipping problems then I would have picked Amazon.com because I am familiar with them but just wanted the better price.

Examples from “Kaboodlers”

"I love Kaboodle because it's my memory. I have a terrible memory, so Kaboodle helps me keep track of the things I need, want and dream to own. Beyond all that, shopping alongside people worldwide offers the opportunity to discover things you might never have known to exist otherwise. Who doesn't love that?"
- triplyksis, Kaboodler since January 15, 2007

"I became addicted the first time I used Kaboodle and by the next day, I had sent out at least 50 emails to friends telling them to join because this was the greatest thing since sliced bread! I love Kaboodle because it makes life easier. Kaboodle is like a layaway for the mind and a personal shopper all in one! Who can beat that?"
- adriannaa, Kaboodler since December 11, 2006