Saturday, November 7, 2009

New Survey Says Americans have Increased Use of Online and Radio News Sources, While Daily Newspaper and Television Use Drops

By: Roseanna Sonnenfeld


      According to a new study, Americans are increasingly turning to online and radio sources for news and information, while relying less on daily newspapers and television.  "While traditional media isn't going away any time soon, this does change how we as marketers reach these sought-after consumers," says marketing, social media and public relations blogger Dave Fleet.  According to a credible survey conducted by Opinion Research Corporation, daily newspaper usage dropped 4.1 percent and television usage dropped 3.6 percent, while radio usage increased 2.9 percent and online usage increased 1.9 percent.


      I think it is interesting to see how from year to year the traditional usage of media percentages are probably going to keep dropping.  It is good that there are people conducting these surveys so that like this article says, marketers can reach consumers with what they are wanting.  I also think that it is important that like the article says, traditional media will not be going away any time soon.  I still feel like I rely on traditional media and what it has to say about what is going on from day to day.  The internet and online sources for news are great and really help a lot of people to be in the loop.  But for those who are used to the more traditional usage of media such as the Saturday morning paper and the 10 o'clock news, getting rid of these traditional uses of media would be a huge adjustment to their everyday lifestyle.



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