Obesity in children has been a highly discussed topic over the past couple of years. Cereal, such as Coco-Puffs, has been blamed for offering unhealthy cereal options for children. General Mills has recently reported that they will be reducing the amount of sugar in their cereal to single digits. Many are wondering if the change in the cereal is a marketing move because of the received criticism.
General Mills claims that the change in the nutrients of the cereal is a reaction to the consumer’s desire not criticism. Regardless of why they are changing the nutrients of the cereal, I think it is an excellent move. It is better late than never. The choice benefits the consumer and if it benefits General Mills that is great too.
Daily Dog. (2009, Dec. 10). General Mills Announces It Is Reducing Sugar in Kids' Cereals — But Is This a Health-Motivated Move, or One Designed to Skirt Marketing Criteria? Retrieved from http://www.bulldogreporter.com/