By: Brooke Shanholtz
Tiger Woods has been dominating the news for well over a week now, and it does not seem to be vanishing. The well known golf star is not dominating because of his sports game either. His reputation has been ruined due to extramarital affairs. The article, ""Brand Tiger" Collapsing: TV Ads Featuring Golf Icon Disappearing as His Personal Business Escalates Into Image-Wrecking Scandal," discusses how some of Tigers many sponsors are reacting to the situation. Tiger has not appeared on the television since the thanksgiving incident. Many sponsors are not going to drop him, but are going to hold back on using Tiger for marketing. They are doing this out of respect for Tiger Woods and his family, and also because it is not a good time to have him as the image of a product. Nike, Gillette and Electronic Arts are a few of Tigers sponsors that for now still support him and will keep him as their spokesperson.
Daily Dog. (2009, Dec. 10). "Brand Tiger" Collapsing: TV Ads Featuring Golf Icon Disappearing as His Personal Business Escalates Into Image-Wrecking Scandal. Retrieved from http://www.bulldogreporter.com/