Wednesday, November 5, 2008

Celebrity endorsements

Princess Grace once said this about Estee Lauder:

"I don't know her very well, but she keeps sending me all these things...."

Estee Lauder would send products to celebrities she didn't know in the mail and even give them to stars she spotted on the street and later at parties as she grew more successful.

The constant practice of gifting celebrities with her homemade cosmetics is what many say caused Estee Lauder's small business to explode into a $5 billion dollar cosmetics company!

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