Roger Waters Guerrilla Marketing Gone Wrong

Rogers Waters, a former member of Pink Floyd, has an upcoming tour named The Wall Live Tour. As PR professionals we are now told the best way to market is in guerrilla style, a way to get the attention of our audience because they are already seeing so many advertisements in a day. To get the attention of his audience, Waters paid street artists to go around LA and New York City and place a pacifist quote by Dwight “WTF” Eisenhower in several locations around the areas that are more hip. One of the places a street artist decided to place this guerrilla style quote for Waters was on a Elliot Smith's Memorial Mural. This offended and upset a lot of people. After the incident, Roger Waters apologized himself for the accident to LA Times.

For more information, visit http://blogs.laweekly.com/westcoastsound/art-of-music/roger-waters-elliott-smith-mur/