Thursday, July 9, 2009

PR Grads doing all the right things...

Northwest student, soon to graduate, Allie Alvarez describes her
efforts to get a job. She has all the great characteristics that make
a good employee and has done all the right things to find work. Still
she hasn't landed her first job. I'm confident, however, that she
will.

These are the things she suggests for the recent grad looking for work.

1. Get involved: My first internship was during the summer of my
sophomore year at a local radio station. I was exposed to every
department, including sales, promotions, productions account and even
engineering. This hands-on experience started the ball rolling—and
I've done a total of five internships in both PR and Broadcasting;
only 2 were paid. These positions include: Promotions Intern at a
radio station; Program Coordinator for a YMCA branch; Public Relations
Intern for the Communication Department at NWMSU; Creative Promotions
Intern for a television station and Firm Director for a Student-run
Firm.

2. Build Bridges: Ever heard of "make sure to always leave a good
first impression?" More than just making a good impression with the
people you meet and/or work for, it is extremely important to keep in
touch with them—they can be your ticket to a better job. This becomes
especially important with the media's rapid change because it not only
shows you stay current with the media but it allows you stay connected
to those who you are no longer working for but would like their
support and, hopefully, their recommendation.

3. Clean and Revamp: I have reviewed my resume around fifty times
within the last two months. I have cleaned it up so that it looks
well-organized and, most importantly, so it shows results. I think of
it as a cheat sheet for employers; they can see the results of my
projects while I was an intern, or as an employee. I also had several
contacts, who are all part of the workforce, take a second look. In
addition, I subscribe to several different newsletters where I read
about how I can bolster my presence online.

4. Word of Mouth: Talking to everyone you meet and know is the key
to networking. I've kept in touch with friends who graduated last year
for their advice and/or leads as to who is hiring. Through this I
found two different companies that I was really interested in and as a
result I applied. I've found this process to be more efficient due to
my friend's influence and recommendations.

Read the complete article at
http://www.prchannel.com/blog/pr-grads-doing-all-the-right-things

Sponsored links:
Check out www.rewindyourclock.net.
If you want more information go to www.melaniefisher.info.

Wednesday, July 8, 2009

Beware of social media scams

Many people are falling victim to scams that promise money for
twittering. Recent schemes involve companies promising to pay Twitter
users hundreds of dollars a day to tweet after they sign up for a free
training kit, which the Better Business Bureau said ends up sucking
away a hefty monthly payment. The bureau said some companies have a
presence on Twitter itself, but all of them use email and websites to
attract customers.

The bureau warns job seekers to be wary of claims that they can earn
substantial paychecks simply by tweeting from home. Websites asking
for money upfront for a tweeting "position" should also be avoided,
the bureau said.

Read more at http://tinyurl.com/koja6z

Sponsored link: www.rewindyourclock.net
For more information go to www.melaniefisher.info

Tuesday, July 7, 2009

Washington Post apologizes for selling news services

The publisher of the Washington Post apologized to the paper's readers
this weekend after a controversy erupted over the company's plans to
organize sponsored meetings that would include Washington lobbyists,
government officials and the paper's own journalists. The Post
canceled the first of what it billed as exclusive "salons" at the home
of the publisher, Katharine Weymouth, after critics accused the paper
of seeking to profit from its access to members of Congress and
administration officials, the NY Times reports.

See story at the Daily Dog http://tinyurl.com/kukl6w

YouTube is not the only way to view videos on the web

An article in July 2009 Popular Science lists some other sources for
viewing videos on the web.

On http://www.hulu.com you can watch free TV shows and movies.

"Vertical content" web sites focus on single subjects such as bird
watching (www.birdcinema.com) and extreme sports (www.shredordie.com).

www.blinkx.com searches the web for videos while www.mefeedia.com uses
social networking to find videos and www.truveo.com finds Twittered
videos.

An application like Boxee (www.boxee.tv) allows you to access video
from many sources. You can download videos using utorrent software.

Thursday, June 18, 2009

Soundbites: A PR Insider's Guide to Video

MediaLink (http://tinyurl.com/m43n2k) has produced soundbites of two
minutes each to help PR professionals better understand their
profession. Episodes include:

"The Future of Web & TV News" - What impact will dramatic downsizing
at newsrooms nationwide have on the future of Web & TV News? What
opportunities does that present to you as a professional communicator?
Find out more in this segment, where we share insights gleaned from
this year's annual conference of the Radio-Television News Directors
Association. Medialink executive and RTNDA board member Mike Cavender
shares his observations.

"Video and Social Media: The Consumer Perspective" - In this industry,
there's a lot of discussion on video and social media, but what's the
consumer perspective? And what does that mean to you as a professional
communicator? Check out this installment as we approach communications
from the consumer's experience.

"Web Video: Endless Possibilities" - We are a visual society. People
want to "see," more than they want to "read." And the possibilities
are endless. Join us on this episode where we break down how you can
take advantage of this exciting and highly versatile medium.

"Cross-Platform Media: The Time is Now" - Americans are consuming more
media across the Web, Television and Radio. This means that as
professional communicators, you need to consider executing your
campaigns cross-platform. What's that mean? Join us on this episode to
learn more.

"Sweeps: SMTs Break Through" - Sweeps used to be one of the hallmarks
of the television season: hyped new network entertainment series,
investigative local news reports, celebrities galore. Not so much
anymore, as we explain in this segment, in addition to other insights
on how the business of television has changed and how PR pros can
achieve better SMT success.

"DTV and PR: What's the Impact?'' - It's no secret that the DTV
transition, now scheduled for June 12, is causing confusion for
consumers – but what about PR pros? This episode quickly and clearly
clarifies what you need to know.

"HD vs. SD: Facts for PR Pros" - Choosing between HD (high-definition)
and SD (standard-definition) can be a tough decision to make, but it
doesn't have to be a confusing one. This episode will have you walking
away feeling much more assured on understanding the key differences to
help you better evaluate your next decision.

I just saw it on CNN.com: Jetliner lands safely after pilot dies

 
CNN.com  
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Thursday, May 7, 2009

Tweets about Peter Shankman

Peter Shankman says best argument for social media is conversation
continues on whether you are paying attention or not.

4 rules of peter shankman, transparency, relevance, brevity, top of
mind relevance

Fav tip from @shankman - declare "email bankruptcy"...

"Transparency is the new black." -Peter Shankman at PRSA conference in
Kansas City

Be brilliant at the basics

140 characters equals 2.7 seconds. Make it count!

Our job is no longer to do our pr; it's to get other people to do our pr.

Todays Mktg Tip "when everyone is talking, the valuable commodity is listening"

College students need to learn to write. With only 140 characters
writing becomes more important.

How do you gain online followers? Peter Shankman: "Just make things good."

Focus on making things good, not virial

"'Have it your way' has never been so relevant today."

It's Not Web 2.0, It's Not Web 3.0...It's Simply Life-Peter Shankman

"the press release as we know it will be dead in 24 months" replace w/
company blog & publishing

Barnum lives in Peter Shankman
http://www.valleyprblog.com/pitching/peter-shankman-barnum-lives/#comment-9829

Like ProfNet but free.
http://mariposapr.com/blog/?p=95