Tuesday, January 26, 2010

How Stores Use Kaboodle to their Advantage


By: Tiffiny Towne


The organizations that would use Kaboodle are on-site and online shopping stores like Walmart to overstock.com.  So shoppers can make a wish list for certain holidays like Christmas, Valentine’s Day or their birthday for their family and friends to view. The business can see what the consumer likes by how many people are adding their products to their favorites. The stores can also market their products to these online shoppers than better before. Now products have reviews from real people and are not being censored on the website. If a company takes forever to ship a product then other consumers will know what to expect or go to another store.

For example, I ordered the Putting Public Back in Public Relations textbook from SuperBookDeals.com because that was the cheapest price and according to Amazon.com, it had four out of five stars. Which is not too bad compared to my other options. I am a poor college student so I hate paying for shipping so I decided to pick the cheapest shipping option. The option was two to fourteen days, I figured since the order was being shipped from Indiana that it would not take too long. Apparently I was off on my estimation because it has been exactly fourteen days and I still have no textbook.  The shipping did not provide tracking like if I would have ordered it from Amazon.com and paid a few extra dollars. So now, I have to call the store to find out what is going on with this book. Like, have they even shipped it yet? If I would have read somewhere about their shipping problems then I would have picked Amazon.com because I am familiar with them but just wanted the better price.

Examples from “Kaboodlers”

"I love Kaboodle because it's my memory. I have a terrible memory, so Kaboodle helps me keep track of the things I need, want and dream to own. Beyond all that, shopping alongside people worldwide offers the opportunity to discover things you might never have known to exist otherwise. Who doesn't love that?"
- triplyksis, Kaboodler since January 15, 2007

"I became addicted the first time I used Kaboodle and by the next day, I had sent out at least 50 emails to friends telling them to join because this was the greatest thing since sliced bread! I love Kaboodle because it makes life easier. Kaboodle is like a layaway for the mind and a personal shopper all in one! Who can beat that?"
- adriannaa, Kaboodler since December 11, 2006

Monday, January 25, 2010

Glenn Beck ends his first year at Fox with great ratings

Glenn Beck celebrated a year at Fox News last week. His ratings are
extremely high for the 5 p.m.EST time slot. http://tinyurl.com/yaednqa
Beck's numbers were four times better than CNN and were just short of
the ratings for Bill O'Reilly at 8 p.m.

MSNBC insults Massachusetts voters

While Fox News and CNN provided balanced coverage of the
Massachusetts' election results lat week, MSNBC's comments and
coverage were vitriolic and demeaning. A good summary of MSNBC's lack
of journalistic integrity is found in Glenn Garvin's blog Changing
Channels. http://tinyurl.com/ydoqfkr

Look at Bill O'Reilly's comments about Fox news coverage.
http://www.youtube.com/watch?v=OXPKccesQmE&feature=player_embedded

Sunday, January 24, 2010

How Stores Use Kaboodle to their Advantage



By: Tiffiny Towne

The organizations that would use Kaboodle.com are on-site and online shopping stores like walmart.com to overstock.com.  Shoppers can make a wish list for certain holidays like Christmas, Valentine’s Day or their birthday for their family and friends to view. The business can see what the consumer likes by how many people are adding their products to their favorites. The stores can also market their products to these online shoppers. Now products have reviews from real people and are not being censored on the website. If a company takes forever to ship a product, other consumers will know what to expect or go to another store.


For example, I ordered the Putting Public Back in Public Relations textbook from a little known book seller because that was the cheapest price and, according to Amazon.com, it had four out of five stars. That was not too bad compared to my other options. I am a poor college student. I hate paying for shipping so I decided to pick the cheapest shipping option. The option was two to fourteen days. I figured since the order was being shipped from Indiana that it would not take too long. Apparently I was off on my estimation because it has been exactly fourteen days and I still have no textbook.  The shipping did not provide tracking like Amazon.com. Now, I have to call the store to find out what is going on with this book. Like, have they even shipped it yet? If I would have read somewhere about their shipping problems then I would have picked Amazon.com because I am familiar with them.

Kaboodlin'

By Tiffiny Towne

Kaboodle's only function is to be a resource for shoppers like an online shopping community. It has tools to help shoppers organize their shopping through lists; discover new things from people with a similar taste in style while finding the best prices. Shoppers can even personalize their profiles with polls and other widgets.


I will now describe the steps on how to kaboodle. Go to kaboodle.com and register. Please remember to write down your user name and password. It is important to register so your family will remember what you want for Christmas or other holidays. You will need to check your email for updates.


The items can be classified according to different departments like home and garden, electronics, music, and computers. You can also classify your products into gifts or in ranges of price like less than twenty, twenty to two-hundred, or if I had a million dollars classification.


Now it is time to "connect with Kaboodle members, write reviews, play games, shop, add friends and join groups as desired or time allows." If you want to products private from other users then there is an option for that.


You can invite your friends to the website through email and also they will see your gift list. There is also a way to select a few email contacts.


There is a toolbar that Kaboodle offers that when you are shopping online, you can click "add to caboodle" when a product pops up that you like so you can put it in the proper list.


There are email subscription options. Please choose wisely; they can sometimes overload you.


I went ahead and created my own Kaboodle because I believe it is more important to learn from experience than from reading someone else's.  When I was registering, they gave me a big variety of different brands to choose from. I picked twelve from overstock.com to Sony. I do not have any friends yet but it is on my to-do list.

Saturday, January 23, 2010

Air America ends broadcasting short of its sixth anniversary

By John Fisher

The progressive radio network Air America goes off the air on Monday
night at 9.  That's almost six years after the network started March
31, 2004.
David Hinckley in the New York Daily News lists a number of reasons
for the network's failure.
First, talk radio has to entertain.  But Air America wasn'tentertaining.  Instead it had an agenda, based on ideology.
Air America brought in professional entertainers Al Franken and
Janeane Garafalo, but neither were radio people.  Rachel Maddow
learned radio at Air America and then went to MSNBC.
Second, as The Daily News' David Hinckley wrote, "If people can't hear
you, what you're saying doesn't matter."
Air America was underfinanced and so didn't find any major stations to
host their shows. In addition, Air America didn't get the publicity
from the liberal media to boost its popularity.
While Air America was a failure, it could be argued that it made Al
Franken a U.S. Senator.  It also made Maddow a star and gave voice to
other progressives.
It may have also may have helped progressive politicians like Obama.
But this has its downside.  While progressive radio had plenty to talk
about under Bush, it's hard to bash your own man when he is president.
Air America could have gone to the Internet like Moveon dot org and the
Huffington Post. However, the web isn't a great money producer.
While it could be argued that diversity in opinion is important,
reinstating the Fairness Doctrine is not the answer.  In a democracy,
any media, including radio, needs to stand based on its ability to
gain an audience and run at a profit.
So, while Air America is signing off permanently, conservative talk
show hosts like Rush Limbaugh, Glen Beck, and Michael Savage continue
to reach huge audiences.

Wednesday, January 6, 2010

The media and sources

KCMO's Chris Stigall interviewed MSNBC's Mika Brzezinski today. She said anytime a White House official wants to come on her program they're welcome.  Asked if conservatives were welcome she said it depends on their score on the BS meter.  Sounds like BS is okay from government officials, but other sources may not be as welcome. This is typical of the way journalists handle sources. Official sources get airtime anytime, but it's harder if your are not on the "approved" source list.