Day of Faith: Personal Quests

Day of Faith: Personal Quests for a Purpose - 3. Rachel Esplin from Harvard Hillel on Vimeo.

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Managing communication in crises is key to international relations

In 2008 terrorists killed 200 hundred people in an attack in Mumbai,
India. According to Harjiv Singh, "Mumbai was not only an
intelligence failure but, in some ways, a much more damaging failure
of managing communication in a crisis. The nearly 17 hours that it
took the government to formulate a response clearly highlighted the
lack of understanding of the practice of crisis communication and
generally an understanding of how to communicate."

In today's world perceptions matter, writes Singh. A generation ago
India lacked linkages to the outside world, but today the increase of
mass media, particuarly on the Internet, make it important for a
country "to proactively manage their brand and reputation."

India needs to persuade other nations that its interests are their
interests. According to Singh, "The key to this is that we need to
understand how our brand and reputation are impacted by our ability to
effectively communicate our messages to the world, both in times of
crises and otherwise. Audiences and news are no longer local. We are a
Google away from finding out the latest breaking news, or a Twitter
away from a mobile alert of a breaking event in any part of the world.
The disaggregation of the global media industry and audiences that
began with the advent of the Internet has accelerated with new
technologies such as the mobile phone."

This proliferation of the Internet has created a "global audience"
which makes it even more important to communicate in a crisis.

Read Singh's whole article at
http://www.livemint.com/2009/01/21215222/Managing-India8217s-image.html?h=B

Ketchum develops crisis Survival Kit

Ketchum network, with presence in 50 countries has drafted a series of best practices lines in crisis communication, gathered in a Survival Kit. It's this document and the companies expertise in the area of crisis management that has allowed it to expand into countries such as Greece and Romania. See the complete story in the Wall Street Journal.

Do celebrity endorsements make a difference?

Some celebrity endorsements carry more weight than others. It depends on how the celebrity is perceived (air head or not) and their fan base. I've never been star struck so I don't put much stock in celebrity endorsements. Someone I know personally has greater impact on me.

I do enjoy political jokes. However, although I laugh, I still know they are jokes.

During a survey in September, the Center for Media and Public Affairs counted seven times as many jokes about the Republican ticket than the Democratic one.

Celebrity endorsements

Princess Grace once said this about Estee Lauder:

"I don't know her very well, but she keeps sending me all these things...."

Estee Lauder would send products to celebrities she didn't know in the mail and even give them to stars she spotted on the street and later at parties as she grew more successful.

The constant practice of gifting celebrities with her homemade cosmetics is what many say caused Estee Lauder's small business to explode into a $5 billion dollar cosmetics company!

http://www.celebrityendorsements.com/

Comedy's impact on elections

During a survey in September, the Center for Media and Public Affairs counted seven times as many jokes about the Republican ticket than the Democratic one.

So Comedy Central does have an impact on elections. Read more.