By DeWayne McIntyre
For my project assignment, I have been using Twitter, a new social media tool that uses a minimal amount of words to connect with other Twitter users. And while I have had some problems with the service, I also enjoy some of its attributes.
I found that it is sometimes hard to keep track of everyone. When you follow a lot of people, it is hard to keep current with people. Sometimes I feel like I have to be on 24/7 to catch all of the new information. So are people getting my messages?
Good source of up to date information. When I’m on twitter, I feel like I can be “in the loop” all the time, when I’m online. I also feel like I can always be a part of a conversation. It is easy to jump right into one, and get your voice heard.
There are some ways you can use Twitter as a social media platform to build your personal brand. And building your personal brand is the primary benefit of developing a casual persona, as it establishes you as a “social personality” that is connected and approachable. As Twitter adoption increases, new users will be drawn towards well established Twitter personas.
The first thing you want to do, is let people know that you are tweeting. Don’t make people assume that you or your company has twitter. Instead, go out there and tell people that you do have twitter.
One thing that really helps you become a better “tweeter” is to understand that when you make a tweet, think of it as a conversation starter and not a statement. Because that is what you are trying to do, you are trying to start up a conversation with people. This is where people often get it wrong. You aren’t there to talk at someone, but to talk with someone. Big difference.
So as you can see, Twitter can be a powerful tool to use. Let people know that you have twitter, and get those conversation tweets out there today. It can really help get your business some spotlight.
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