How To Market Your Business On Social Media For Free

Jaxx, M. (2021, April 27). How to market your business on social media for free [Video]. YouTube. https://youtu.be/sYyyQYv39ms

Summary of “How to Market Your Business on Social Media for Free” by Marley Jaxx

In this video, Marley Jaxx explains how businesses can effectively market themselves on social media without paying for ads. She emphasizes the power of organic content and shares strategies to build a successful brand online.

Key Takeaways:

1. Start Where Your Audience Is – Instead of using every platform, businesses should focus on where their target customers are most active, such as Facebook, Instagram, or YouTube.

2. Avoid Buying Followers – Purchasing followers can harm engagement rates and distort performance metrics, making it harder to scale a business effectively.

3. Create Valuable Content – Success in social media marketing depends on creating authentic, engaging content that provides value and positions the business as a trusted authority.

4. Leverage Email Marketing – Converting social media followers into email subscribers ensures businesses own their audience, reducing reliance on unpredictable algorithm changes.

5. Understand the Pros and Cons of Free vs. Paid Marketing – While organic marketing is cost-free, it requires consistent effort. Paid advertising can accelerate growth but involves risks like fluctuating ad costs and potential account shutdowns.

6. Use Social Media Tools to Automate and Optimize – Tools like Hootsuite, ActiveCampaign, ClickFunnels, TubeBuddy, SEMrush, and Facebook Creator Studio can help businesses schedule posts, research keywords, and track performance.