social media assignment

 

How to measure effectiveness of Google Wave

Organizations can measure the effectiveness of Google Wave by measuring the amount of messages, replies and comments their wave receives on the web. Google also created a Wave that follows the Twitter messages of the user. The organization can measure the  "engagement of its audience by ReTweets, subscribers, time spent, and comments" as well as by volume of fans, followers, tweets per minute and trending topics.

Christina L. Ewing

The language of new PR

Four words have been part of traditional PR strategy and planning, but they are no longer appropriate in the world of social media, according to Solis and Breakenridge in "Putting the public back in public relations." The words are pitch, message, audience and user. 

In the language of new PR we don't "rely on pitching messages to target audiences or users."  PR is about people.  As consumers we don't make decisions based on messages.  We consider information that relates to us as people and customers.

-- John Fisher

Just announced: Google Wave.

By Christina L. Ewing

Google Wave is an online tool for real-time communication and collaboration. "A wave can be both a conversation and a document where people can discuss and work together using text, photos, videos, maps, and more. It can be used as a personal communication tool. It is designed to merge e-mail, instant messaging and social networking." 

"Google Wave works like systems such as  e-mail but instead of sending a message along with its entire thread of previous messages, or requiring all responses to be stored in each user's inbox for context, message documents (referred to as waves) that contain complete threads of multimedia messages (blips) are perpetually stored on a central server. Waves are shared with collaborators who can be added or removed from the wave at any point during a wave's existence." 

A wave is a conversation with several participants who are added to a wave to discuss the information and content. In order to participate in google wave you have to apply for or receive an invitation.

Read what Mashable says about google wave:  

http://mashable.com/2009/05/28/google-wave-guide/

YouTube

YouTube is not only for videos of funny things happening. It can also be used by a business to get its message across.  You can use it to show your expertise, share knowledge, market your products and connect with customers, colleagues and potential customers.   

People can use YouTube to show presentations of their company or videos of certain things that are going on.  People can interactively become involved in a business through this tool.  They can record meetings that they feel are important and that they would want to share with fellow employees and shareholders, etc.  They can use this tool to advertise their business.   

They can set up a “channel” as they call it; this is where you basically set up a page for yourself.  People can follow the company through this channel either through the website or tweeting has become popular.  Company’s can have their staff portrayed in a video maybe of them working or doing the skills required for that business.   

By using YouTube I feel that it is very effective.  People can promote their business in a different way from television commercials and radio. Everything is moving to the internet. This is helping this social media to grow.  I feel like this will become more popular in years to come.  

Instructions on how to add a video to your blog.

What is ooVoo?

By Demetric Fane

OoVoo was created in so many words as competition for the Skype communication application. OoVoo’s purpose is to make communication for families, business, or any other need possible without ever leaving your home or office pc.  The application allows you to make phone calls over the internet for a small fee that you can add credits to with your debit/credit card. The phone calls are said to be the clearest calls ever made over the web. Another great feature that has attracted users to ooVoo is the capability to make video phone calls as well.  This application has the same features as Skype, but there are a few features that set the two giants apart.  OoVoo allows the users to have more than one person at a time on a video chat. There is the possibility of having six users at a time at one time. Skype has not yet been able to have that feature.  OoVoo is also working on a new feature that allows users to use the program from their cell phone to do video conference calls from the cell.  OoVoo is trying its best to wipe out the skype generation by stepping up one level above everything that Skype tries to create.

Free download http://www.oovoo.com/Download.aspx

ooVoo takes on Skype http://www.reuters.com/article/idUSTRE56G7PQ20090717

In Beat with BeBo

By Andrew Maddux,

The world of Bebo is one that is of interest not only to you the individual, but to musical groups, and lends support to causes.  With Bebo, registered users can make their own online blog, post numerous photos, and even send messages in an instant. (bebo.net,2009) The features found in Bebo do contain lots of the same elements as Facebook, MySpace. Bebo recognizes this fact and responds simply, “Bebo is used to meet new people but also to stay in touch with their old friends, colleagues, and more who are now far away from them.”(bebo.net, 2009) This is a great idea I believe to not try and replace their friends by finding new ones, instead it’s used to foster and improve the relationships that they already have.

Bebo is also doing something interesting by allowing, “Bebo members are able to keep up with their friends’ activities on other sites, such as Flickr, Twitter and Delicious. Now Facebook, MySpace and YouTube are being supported as well.” (Schonfeld, 2009) The capability listed above is very convenient for me as a user of Bebo, and for bands and organizations to be able to channel their efforts through one media source. By allowing other people to see what you’re up to on other sites means you can share information over several mediums and get a unique result with each, along with a combined result on Bebo.

The website has several other advantages and accomplishments associated already with its name; first and foremost it was recently acquired by AOL.  “AOL migrated all of its AIM Profiles members over to Bebo on Wednesday and Thursday. This single move will more than double Bebo’s presence in the U.S” (Schonfeld,2009) Along with this the website boast more than 22.5million visits a year, in 2007 Bebo was one of the most searched terms on Google, along with the top Social media site in several countries such as Ireland, Australia and other European countries. (Schonfeld,2009)

The features that I personally enjoy on the website are the lifestream mentioned above, however I also enjoy the fact that Bebo, integrates the ability to list music groups, Create Polls and Quizzes along with widgets a comment wall, and a very important aspect a blog integrated right into the profile. With all the above mentioned services and the ability to integrate other social media websites through it, the Timeline service is simply amazing with the simplicity it breaks down your Bebo and the actions you partake in. The way that customer service is done on Bebo is also personalized, and feedback is presented to the person who submitted the inquiry to reassure their time was not wasted. (Schonfeld,2009)

There are several different bands that are using Bebo as a platform to increase their popularity, however I have no doubt that as a PR student I can use the site to increase visibility of my cause of, “Lowering college tuition and fees.” The site is sleek, interesting and integrated which is why I suggest to everyone to get in beat with Bebo!

Sources

1. Shonefeld, E. (2009, February 23). Bebo zeroes in on lifestreaming for the masses: gets massive bump form AIM profiles [Web log post]. Retrieved from http://www.techcrunch.com/2009/02/23/bebo-zeroes-in-on-lifestreaming-for-the-masses-gets-massive-bump-from-aim-profiles/
2. Bebo information center. (2009). Bebo Info. Retrieved February 1, 2010, from http://beboinfo.net/