Wednesday, June 2, 2010

The President's PR response to the BP oil spill

By: Jessica Tobin

With everything going on in the news involving BP and the oil spill, the Obama administration decided it was time to take action before any of this ruined the president’s legacy. To show that they were in control, the PR department of the president’s administration was in full force. President Obama held his first news conference in over 300 days last week to start off this PR campaign making sure everyone knows that they are taking control of the situation. Obama’s PR team came together with different actions. Thad Allen, the commandant of the Coast Guard will give daily briefings; President Obama met with his BP spill commission co-chairs; Attorney General, Eric Holder, was sent to New Orleans to talk with federal and state prosecutors; and there is even word that the President will soon be down in the Gulf, most likely on a boat. Having the President at the scene will show that he is in connection with what is going on and his government is in control.

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