Sunday, December 13, 2009

Coca-Cola Pushes Its Green Agenda By Announcing New Climate-Friendly Vending Machines to Reduce Huge Carbon Footprint

By: Roseanna Sonnenfeld


      Coke has announced it will take a huge step in its green-conscious refurbishments by rolling out new vending machines and coolers that eliminate the greenhouse gas hydroflourocarbon (HFC) by 2015.  Coke is the world’s largest beverage company.  It currently runs 10 million appliances globally that emit 15 million metric tons of greenhouse gases annually.  This is the biggest contributor to the company's carbon footprint.  


      This is such a beneficial thing for not only the Coke Company but it is also setting an example for other companies to follow as well.  It will allow others to see that there is room for climate-friendly refrigeration.  If one company starts this trend, it will most likely catch on because most companies are looking for more environmentally friendly solutions to problems.  Because HFC is blamed for global climate change, it has prompted the food and beverage industry to find other ways to cool products.  This being one of them. People are going to keep drinking a large amount of pop/soda beverages, so I don't think that there is a way to regulate the amount or number of pop machines that are located all over.  So regulating the climate-friendly refrigeration aspect is one of the best things you can do for this environmental struggle.  "Our hope is that our initial investments will trigger adoption by other companies in the food and beverage industry," said Coke's chief executive Muhtar Kent.



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