Retailers, according to Social Media Today, have been reaching
existing customers with social media but not prospecting new ones.
It is too hard to use social media to take leads through to the final
Perhaps retailers are expecting too much from social media. Social
media can be used to get prospects to the retailers' webpages, but
sales have to be made there. Social media, on the other hand, can
be used to build current customer satisfaction.
Retailers should also consider using sites like
http://www.kaboodle.com/, which gives consumers a place to shop
For more information, read the Social Media Today article at: