Make it relevant.
No one cares about me, so don't talk about what iIm doing.
Instead provide information that is relevant to life.
The number one reward in social media is creating relevance to the audience.
Develop Informer habits, not "meformer"
Informers provide links to articles and relevant information that can
Informers invite others to join them in learning.
Informers direct others to where they can find what they need.
Informers have three times as many followers as meformers.
Pass the 70/20/10 test
70 percent of your time should be:
- Transforming news and events into insight
- Answering "Where does our company fit into this story/link?"
- Engage in conversation, network and give others a chance to talk
- Mention others in your tweets
- Chit chat about yourself on one in 10 tweets.
- Leave out the most boring parts of your day.
- It's okay to be a "meformer" once in a while, but keep it to a minimum.
- See @TheOnion or @SomeECards if you want to see entertainment.
- Find the drama: "You're sharing a story, right?"
- Push the verb: "exploit vs. announces."
- Choose interesting nouns: "sting" or "ring" vs. "yearlong multiagency initiative."
- Getting tweeted is like currency on the web.
- Share new information and novel ideas.
- Include links if you want people to spread the word.
- Use full words, don't shrink wrap.
- Punctuate (but forget the semicolon).
- Write like you're writing a headline.
- Don't whine on the internet.
- Make it all about the reader.
- Have a personality.
- Make it conversational.
- Use the active voice, second person.
- Keep it short.
- Start with a headline.
Get clicked - Make your 140 characters go further.
- Link it.
- Make a serial of your messages.
- Don't use all your characters so you can retweet (RT).
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